EQ foundations consultants expertise in trade development through rigorous market analysis provides extensive capabilities for assisting companies and countries in their Canadian Market place interests. The knowledge has been successfully applied to countries in Latin America and South East Asia. EQ is currently developing an Organic Promotion Program for TFO Canada under the Trading Partners Responsive facility. In-depth Market Studies of Organic import products have been developed utilizing the latest methodological techniques and tools. Field market studies have been conducted in the main Canadian retail outlets to review the potential products for export to Canada. Trade flow data analysis from the aggregate levels to the precise product definition allow effective trade promotion strategies to be implemented.