Product Development Assistance to Apparel SMEs in Indonesia

October 14, 2017 - October 24, 2017

Maria Fernanda Guzman, EQ Foundation Executive Director,  on project as TPSA apparel expert travelled to Indonesia to meet with targets SMES in order to identify their product development needs. In general, there is a need for the SMEs to have a better understanding of approaches for aggressive direct marketing to contacts and sales leads. There will be assistance to help the SMEs improve marketing materials such as press releases, digital banners, and sectorial brochures. Other needs include strengthening and revising export price lists, adjusting apparel sizing, understanding minimum order quantities, improving English communication skills and sample shipment logistics.